What Are The Keys To Franchise Success?

Mar 13, 2018 | Advice, Franchising

Making any business reach its full potential takes talent.  If you’ve selected your franchise well, your franchisor will be able to help you avoid many of the mistakes new, independent start-up businesses make.  Here are some keys for franchise success.  

Make Sure You Have Enough Money. 

  • Determine how much you have to invest, how much you’re willing to risk and how much you will need to live on for at least 12 months.  
  • Make sure you understand the initial investment required.  
  • Make a careful and rational decision about buying the franchise. Listen to your attorney and accountant and do not be pressured by the franchise salesperson.  

Follow the System. 

  • Franchisees often get their business up and running and then begin to change, add or modify existing products, advertising, hours, services, and even the quality and consistency they are licensed to deliver.  This violates the franchise agreement and puts you in jeopardy of having your franchise terminated! 
    • preserve the brand
    • protect your investment and that of your fellow franchisees

By Following the System, You:

Don’t neglect your family and friends.  

  • Be prepared to work long hours, but also make sure to budget time for your family and friends.  
  • Don’t forget to acknowledge the sacrifices your family makes.  
  • Allow your family and friends to share in your new life. 

Be an enthusiastic franchisee.

  • The success of any business is linked to the level of enthusiasm you bring to the job.  
  • Enthusiasm brings a level of excitement and energy to the operation that everyone can feel-including your customers and staff. 
  • Let your staff in on the fun.  Acknowledge their good work with recognition or a raise.  

Recruit the best and treat them with respect. 

  • Good help is hard to find-great help is essential.  
  • To keep the good staff you’ve hired: 
    • Rotate routine and boring jobs.  
    • Be fair. Don’t show favoritism.  
    • Work with your staff to develop the schedule. 
    • Treat your employees with respect. Don’t allow employees to be disrespectful to any other employee.  
    • Keep employees informed of new marketing and other promotions.  
    • Remove hassles-ask employees which procedures are working and which aren’t.  
    • Make their workdays challenging.  
    • Provide timely performance reviews and wage salary increases.  

Teach your employees. 

  • In franchising, training should be continuous.  Employees are you front line.
  • Training classes are a good way to show your employees that they matter to you. 
  • Get all the training you can from the franchisor.  
  • regularly train and retrain all your employees.  
  • Hold refresher and advanced classes on a regular basis.  
  • Alert your franchisor when you need additional training. 
  • Take advantage of every training opportunity, whether it’s offered by the franchisor or by local schools, trade associations and other sources. 

Give customers great service. 

  • The most important thing you can do is to get everyone to smile! 
  • Let the customer know you’re happy they chose your business. 

Get involved with the community.  

Customers like to shop in places that support them. 

  • sponsor Little League team
  • support a civic or youth group
  • give tours of your business for school groups
  • set up a kiosk at community events

Stay in touch with your franchisor and other franchisees: 

  • Stay in communication with the franchisor: Letters, newsletters, emails, phone calls, faxes, training classes, regional meetings, conferences and conventions. 
  • Communicate with other franchisees by participating in the franchise owners association. 

Watch the details. 

  • Success is in the pennies! If you watch your pennies, the dollars will take care of themselves. 
  • Minimize costs and maximize sales. 
  • Watch out for shrinkage (merchandise that is missing or unaccounted for). 
  • Work hard every day. Choose your time away from the franchise wisely.  

NEXT STEPS 

The International Franchise Association has over 1,400 franchisor members, representing 100 unique business categories, listed on our site.  If you are considering whether or not to go into business for yourself, but not by yourself, we are confident that you will find a number of franchise systems that might be a good fit for you.

Read the original article here.

FILTER BY CATEGORY
RECENT POSTS

How Many Franchise Locations Should You Own?

The difference between owning a single franchise location and multiple franchise locations can be vast. But with each added storefront or territory, the challenges (and often, benefits!) increase. To figure out the best approach, explore the lessons learned by these...

Augusta Army Veteran Opens Color World Housepainting Amid COVID-19

Veteran turned entrepreneur hopes to “make houses homes” during nation’s challenging times June 08, 2020 // Franchising.com // Grovetown, GA. - While many businesses are delaying opening back up and are struggling through the pandemic, a Grovetown resident and U.S....

Columbus-Founded Color World Housepainting Grows Despite Pandemic

Local home improvement business provides safe alternatives to traditional services as Ohio reopens Columbus, OH – As businesses across the nation navigate unchartered waters, one locally founded business has adapted to remain strong and successful amid the pandemic....

Fort Worth Army Veteran Opens Color World Housepainting Amid COVID-19

Texas native opened essential business May 1 with the goal to “make houses homes” May 04, 2020 // Franchising.com // FORT WORTH, Tx. – While many businesses are halting operations, a Fort Worth resident and U.S. Army veteran is bringing a Columbus-founded franchise...

Local Power Couple Brings Color World House Painting to Omaha

Omaha, NE – (July 1, 2019) – Color World, a leading house painting franchise with locations across the Midwest, is proud to expand its reach to Omaha, NE. Two Millennial franchise development pros are leading the charge with the goal of becoming the top painting...

Color World is Your Holiday Lighting Business, And So Much More

Color World opened their doors in 1997, growing to four locations before developing and launching into a seamless, recession-resistant franchise model in 2015. With seven franchise locations now awarded, Color World offers Franchise Owners a suite of integrated home...

Why Fall is a Great Time to Paint Your Home

When it comes to painting your home, many of us assume that the best time to do so is during the summer. That’s not necessarily so! Our Franchise Owners’s businesses actually stay quite busy during the autumn months! There are many advantages to painting during this...

The Right Economy for Franchising

Franchising is a larger part of the U.S. economy than most people realize. For example, according to independent research firm FRANdata: 1 in 7 U.S. businesses is a franchise; An estimated 3,383 franchise brands operate in the U.S.; An average of 300 new brands open...

RECENT POSTS

How Many Franchise Locations Should You Own?

How Many Franchise Locations Should You Own?

The difference between owning a single franchise location and multiple franchise locations can be vast. But with each added storefront or territory, the challenges (and often, benefits!) increase. To figure out the best approach, explore the lessons learned by these...